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TikTok returns to the campaign trail but not everyone thinks it's a good idea

October 26, 2023

Though with TikTok remaining in the mainstream and becoming an essential part of some new candidates' 2024 playbook, incumbent Democrats are looking for workarounds as they engage with voters online, especially among millennial and Gen Z voters who will make up nearly half the electorate next year.

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Now, other elected officials in both the House and Senate are dabbling in TikTok as part of a larger communications strategy. A recent video from Rep. Robert Garcia, D-Calif., poked fun at Republican infighting over whether to allow then-House Speaker Kevin McCarthy to keep his job.